Wednesday | October 17, 2007

How to help a search engine to give you what you want

Hello! Today I’m going to share with you on how get from a search engine exactly what you want. Here is a story.

 Let’s think about a situation when you are asking someone on a street to help you to get to a department store. There are two options that a person would do. And here they are: he directs you to a store he knows of or to the one he had just went by. But you want to buy a certain branded jeans. And of course you didn’t tell this to a guy on the street, right? I’m sure you didn’t. And now you got the directions to a store that sells furniture, curtains and stuff. But this is still a department store, with a jeans department missing.
  

How come it happened? Very easily!

Most of us when typing something to a search engine never think about what means a word or a phrase we type. We think that a search engine always knows what we meant by what we said to it. This is just wrong, because a computer will do only what we tell it to do and no more than this, that’s why sometimes we just are not satisfied with the results. A long time ago in 1990th it would work, because there wasn’t much content on the internet, but not now anymore. So now, when you give something to a search engine, be as clear as possible. All search engines were created to help you – a user – to get exactly what you need, so if you ask for it correctly, you will surely get what you wanted.
It’s easy and it will help you a lot!
Posted by rick_for_seo at 21:09:54 | Permanent Link | Comments (25) |

Tuesday | October 16, 2007

      Hi, all!  It's a new day today and a new thoughts, ideas and advices. Right now I'm here to get you piece oа information on local Search Engine Optimization. Please, read carefully!  
      Now it is a time when search engines are often used by many people who need to find something. Almost every single internet user while looking for something online uses a search engine. Just think about you. Do you use search engine? I’m sure, you do.

And now the advertisers and also website owners began to understand and see a great value of local search engine optimization. They get more local traffic to their websites! It is certain that usually internet users search for the information, service or a store locally, near their geographical location, or at least from their country. 
      It usually works best for those advertisers who work just locally or who have few locations all over a certain region. For example, for an internet provider, for home delivery flowers or pizza or something like that it’s just awesome when someone is doing a local search for these kinds of service. In the very beginning there will be a period of time when it’s not much of your area traffic will be coming to your website, so visitors most likely would just leave your page.

Also there is a good point about local searches that for some greatly optimized websites a mobile search will be included in getting a better ranking.

And now there are few points you better do for ranking a local SEO:
  • You have to make sure that on your website the physical address of your location is clear;
  • It is better for you to have a regional phone number, because a lot of people first of all look at the area code of your phone;
  • It’s great when you have a map on your site for people to be able to easily find your location;
  • Also describe a driving directions on how to get to you;
  • Place pictures of your stores or whatever you have on your website and name them with the address of your street;
  • Double check that your website is visible at all regional parts that are online
  • Being listed with your physical address, your website and email address in your local Yellow pages would increase your rank (this option requires some money);
  • You have to make links on your site that have a phrase naming your region or something like that.
Most of these techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?

      All these advices are great to use together with an awesome web design, so make your website as best possible looking and to be attractive to anyone who gets to it. Because, since you do your business you want people to find you and to use what you offer them. Is it what you wanted, ha?

Posted by rick_for_seo at 23:03:14 | Permanent Link | Comments (0) |

Monday | October 15, 2007

Throughout my previous post about Search Engine Optimization...

Hi all! Here are the two other ways and methods of Ethical and Unethical Search Engine Optimization.

Cloaking — is the way of the search engine optimization when there is the difference between the webpage that users see and that is got to the search engine spider. This is the most arguable way of the search engine optimization. To wit, cloaking can be considered as an illegal way of the search engine optimization or an attempt to lead the search engine the wrong way about the content of a specific webpage. From the other side, it might also be used as a way to get the human users quite a good content that hasn’t been processed by a search engine. There is one more of the ethical use of cloaking consisting in providing the way for the blind or other disable people to get to the website they are looking for. There is good guideline of checking whether any specific fact of cloaking is ethical or not is to check then if it increases accessibility.
 Link spam — sometimes it can become a problem for several search engines, such as Google or Yahoo when there is a link with a very high relevance to a website and it is based on dishonestly earned clicks to a specific website. Google has a good sensitivity to spam linking which makes it susceptible to webmasters who request or just randomly place a link on their web pages. They also place a keyword, any keyword they want to the hyperlink. It is often called a “Googlebombing” which is a prank, a terrible failure of Google’s attempt to influence commercial ranking.  
Posted by rick_for_seo at 21:15:48 | Permanent Link | Comments (0) |

Friday | October 12, 2007

Ethical and unethical SEO methods

Hi! This is my new blog. I'm a fan of Search Engine Optimization projects and Pay Per Click advertising stuff.  I know that for some people who are new in SEO my thoughts will be useful. And right now I'm going to share with y'all about few methods that are used in SEO.

If you want to get the biggest search engine rank, it is important to understand how the people you do it for are exploring the internet looking for the actual information on a specific web site. When users get to a search engine to find the stuff they are looking for, they give to a search engine a specific words or phrases that the SE should work with. These words or phrases are usually called targeted keywords or key phrases.
At the moment search engine spider works on a web site, checks for the keyword to be as more as possible relevant on an algorithm that was given. The text given to a search engine is the text for regular internet users – the text that these users are going to see and to read when they get to your web psge.
Unfortunately, SE Optimisators start doing search engine spamming (spamdexing). It’s a promotion of extraneous, mainly commercial pages. In fact, a lot of SE administrators say that anything that was created to increase a page rank of a specific website is considered spamdexing. Anyways, they compromised and came up with good and bad kinds of website promotion.
Probably, the most ethical and right type of website promotion is a content of this website that would make people, internet users and just surfers visit this website voluntarily.
Also it is surely ethically and right and actually is highly recommended to add a page of “site map” to your site. It’s the best way to get to a “site map” when you place a link to it from a home page or from every single page on your website. This kind of page gives you a guaranty that when a spider gets to your website it will be able to “walk around” and index the whole site.

That's about it for today. I'll get more to it next time.
Posted by rick_for_seo at 21:19:04 | Permanent Link | Comments (0) |