Throughout my previous post about Search Engine Optimization...
Hi all! Here are the two other ways and methods of Ethical and Unethical Search Engine Optimization.
Cloaking — is the way of the search engine optimization when there is the difference between the webpage that users see and that is got to the search engine spider. This is the most arguable way of the search engine optimization. To wit, cloaking can be considered as an illegal way of the search engine optimization or an attempt to lead the search engine the wrong way about the content of a specific webpage. From the other side, it might also be used as a way to get the human users quite a good content that hasn’t been processed by a search engine. There is one more of the ethical use of cloaking consisting in providing the way for the blind or other disable people to get to the website they are looking for. There is good guideline of checking whether any specific fact of cloaking is ethical or not is to check then if it increases accessibility.
Link spam — sometimes it can become a problem for several search engines, such as Google or Yahoo when there is a link with a very high relevance to a website and it is based on dishonestly earned clicks to a specific website. Google has a good sensitivity to spam linking which makes it susceptible to webmasters who request or just randomly place a link on their web pages. They also place a keyword, any keyword they want to the hyperlink. It is often called a “Googlebombing” which is a prank, a terrible failure of Google’s attempt to influence commercial ranking.
Cloaking — is the way of the search engine optimization when there is the difference between the webpage that users see and that is got to the search engine spider. This is the most arguable way of the search engine optimization. To wit, cloaking can be considered as an illegal way of the search engine optimization or an attempt to lead the search engine the wrong way about the content of a specific webpage. From the other side, it might also be used as a way to get the human users quite a good content that hasn’t been processed by a search engine. There is one more of the ethical use of cloaking consisting in providing the way for the blind or other disable people to get to the website they are looking for. There is good guideline of checking whether any specific fact of cloaking is ethical or not is to check then if it increases accessibility.
Link spam — sometimes it can become a problem for several search engines, such as Google or Yahoo when there is a link with a very high relevance to a website and it is based on dishonestly earned clicks to a specific website. Google has a good sensitivity to spam linking which makes it susceptible to webmasters who request or just randomly place a link on their web pages. They also place a keyword, any keyword they want to the hyperlink. It is often called a “Googlebombing” which is a prank, a terrible failure of Google’s attempt to influence commercial ranking.
